UNNO was created to question what golfwear has become
Golf is rooted in tradition, craft, and patience.
Somewhere along the way, the clothing lost that soul.
The problem with modern golfwear
Most golf apparel today is built for mass production, synthetic performance, and loud branding.
Plastic fabrics. Short-lived trends. Logos louder than the game itself.
We didn’t see ourselves in that world — so we chose not to follow it.
Our approach
UNNO is built on restraint, material honesty, and long-term thinking.
We focus on natural fibers, refined silhouettes, and colors that feel calm rather than forced.
Every piece is designed to age well — in both quality and expression.